“Moments”: Add This Tab To Your Bookmarks Bar

The key to more engaging conversations, inspiring people to work with you, and making more money is a simple practice you can start today.

Today, I am going to talk about a pattern I noticed during formal interviews and conversations with clients... the lack of storytelling. Or people believing that they don’t have any stories to share. This is simply not true.

I would make a bet that you have at least 10 stories that you could share of things that happened in your day if you really tried.

You must nurture a storytelling practice.

In 2018, I created a simple document on my desktop called “Moments.” It’s easy to get to as a tab on my internet browser. It’s a space where I collect my wins, lessons, significant conversations, and life events—capturing them the day or the week they happen. It’s not just for big wins like landing a new clinet or launching a project — it’s for any meaningful moment. The coffee chat with a friend that sparked a new idea. The honest feedback from a colleague that changed how I approached a challenge.

The details are everything. Where were you? What did the air smell like? Were you in a crowded café or your quiet living room? What was your energy like in that moment? The tiny details might seem irrelevant in the moment, but they’re what turns a generic story into a vivid memory you can share with others.

Sarah Stockdale, one of my favorite growth marketers, nails this. Her copy always pulls you in. If you're curious, check out part one and part two of her "Rewriting copy on the internet" video series— it's a masterclass in compelling writing.

Her biggest piece of advice? Write more—every day. I would actually argue that storytelling is a skill that needs practice.

“Storytelling is a skill that needs practice.”

This brings me back to the need for more storytelling. How can we bridge the gap from struggling to recall a meaningful story that could impact others to rattling them off with impact?

By building a storytelling practice, you will experience:

1. Stronger conversations: when you can recall specific moments with clarity, you can turn any conversation into a meaningful exchange where you can connect on a deeper level.

2. A clearer sense of self: As you capture these stories, you’ll start to see the patterns in your life. The lessons, your growth and insights that energy which will help you reflect on your own journey. What do you notice about your values and what you care about?

3. More opportunities: Whether you are pitching an idea, leading a presentation, or simply chatting with a colleague, your stories will become tools that you can draw from to make your message more compelling. You’ll leave people not just understanding your point — but feeling it.

In my role as a Talent Strategist and Researcher with WritersBlok, I’ve seen the importance of having a storytelling practice time and time again. We're trusted by some of the world's most influential leaders to ghostwrite their books, speeches, and thought pieces, and all these projects are built on stories.

Since joining the team, I've contributed to over 30 client projects, incuding books, commencement speeches, and content strategies. What’s the core of each project? The ability to take lived experiences, rich with detail, and bring them to life in ways that resonate with audiences.

How Can You Start?

Start simple. Jot down a note. Send yourself a quick text or email about something that happened in your day. Did you reach a financial milestone? Did you have an enriching conversation with your partner about your relationship? Did you finally launch your podcast? Have you been consistent at the gym for six weeks? Did you have a tough conversation with a colleague that led to strengthening your team bonds and moving toward a solution? Did you deliver your first-ever speech at an industry-relevant conference?

To be clear, this is not about interrupting or taking away from your life; it is about creating a practice of capturing all these important stories (that you will likely forget the details of after two weeks) so you can have more engaging conversations, inspire people to work with you, and, frankly, make more money. Building a practice that works for you helps you reflect, connect, and add more meaning to your life.

Here’s how you can start telling better stories:

1. Show, don't tell. Instead of stating facts or emotions plainly, describe the scene. What was happening around you? What was your emotional state? Let your audience feel and infer what's happening. The power of storytelling lies in creating vivid imagery that engages the imagination (I loveeeee this word).

2. Have a distinct point of view. How you experience the world are unlike anyone else’s, so lean into it. Do you understand a topic in a way others might not? Own your perspective, and don’t be afraid to offer fresh insights other might not consider.

1. Ask thoughtful questions. Behind every great story are questions that reveal the overlooked, mundane details—the kind that make a story richer. I wrote a blog post on how to ask better questions if you want to explore this further.

Whether you're writing a commencement speech, crafting website copy, preparing an elevator pitch, or telling your personal story– stories don't just rattle off information– they bring your truths to life and help you build connections.

What's your way of capturing the important moments in your day? Do you have a “brain dump“ note on your phone, a document on your desktop, or notebook where you do something similar? If not, I encourage you to create a "Moments" document today and add it to your bookmarks bar for easy access. You may be surprised at how much power lies in the details of your everyday experiences— and how easily they can be turned into stories that matter.