If you’ve ever felt like your story wasn’t “newsworthy enough,” if you’re leading something bold but struggling to be seen, or if you’re curious how the best brands align reputation, voice, and values—this episode is for you.

Sigute shows you how to build a future-proof brand rooted in identity, and not just your skills, so you can evolve without starting your brand from scratch. This is the path to building a brand that grows with you.

Ready to lead on your own terms? Meet Justine Hendricks, President & CEO of FCC. She’s reshaping Canadian agriculture, building trust by doing what she says, and showing up as herself.

Learn from Denyse Nadon, Founder & CEO of Tribalure, who is reclaiming beauty through Ancestral teachings, and building a brand rooted in cultural pride, healing, and purpose.

Meet France Hébert, a trailblazer in aerospace and defence. She’s redefining military pilot training with AI, simulation, and emerging tech. With 35+ years of experience, she shares how unconstrained thinking, leadership, and teamwork drive innovation in high-stakes industries.

Meet Yoobin Lee, founder and CEO of Quip Medical. As a medical student and entrepreneur, she is reimagining how physicians navigate billing by leveraging AI to simplify complex systems, recover lost revenue, and give doctors back their time. From partnering with her co-founder to bringing on her first customer and building in real time, she is making her mark in the industry.

Meet Sarah Sedgman, Founder & CEO of LearnExperts AI. After years in the C-suite leading global learning strategies, she saw a major problem—training was slow, expensive, and couldn’t keep up with business demands. Instead of waiting for a solution, she built one. Learn how Sarah bootstrapped LearnExperts, landed her first customer, and secured $1.25M in funding to scale.

Meet Catherine Bell, acclaimed actress, entrepreneur, and mother. Best known for JAG and The Good Witch, Catherine shares her journey from overcoming shyness and battling thyroid cancer to spending seven years breaking into Hollywood. Listen for how she developed her discipline in her craft, nourished her spirit, and built businesses with purpose.

Learn from Kimberly Brown, a career and leadership expert, as she helps you navigate the workplace, earn more money, and establish yourself as an industry leader.

Learn from Kevin Bourne, a storyteller and media visionary building an empire that stands the test of time. Discover how to embrace pivots, build for longevity, and create more opportunities by building in public.

Meet Terry Knickerbocker, the renowned acting coach and founder of the Terry Knickerbocker Studio in Brooklyn. Terry discusses the transformative power of training, creative freedom, and the courage it takes to reinvent yourself. Terry brings 30 years of experience helping actors unlock their authentic voices, refine their craft, and find their purpose.

Learn from Nickie Shobeiry, a brilliant creative who uses storytelling excellence for good. Learn how to create door-stopper opportunities to advance your career. What is that? It's like shoving your leg in the door before it can close on you. It's creating an asset and opportunity to capture people's attention and open a door or two.

"The greatest gift I’ve ever had is meeting people who completely changed my life. When you invest in people, they find their way to the things meant for them." Meet Todd Corley, purpose-driven leader and SVP, Inclusion, Sustainability & Community at Carhartt

“What I believe should define every human being is their SOUL.” Meet Thomas Cumberbatch. The brilliant CEO of GodzSpeed Communications and the chairperson and founder of Studio 20/20. In 10+ years of business, his team is laser-focused on uncovering a brand’s soul through its Soul Guide Process.

Anne-Marie Mulumba created a business that leveraged her uniqueness as an East African with a design background, experience in research and service design, and a passion for cultures.

Stephanie Harrison is an expert in the science of happiness and the creator of The New Happy philosophy and company. Founded in 2018, The New Happy has revolutionized how people understand and pursue happiness.

I'm curious: do your passions and hobbies — seemingly unconnected to your career — give you an unexpected professional edge?

When you plant a seed, you wait to reap the benefits.

In some cases, you don't see it for years. But does that mean you shouldn't plant that seed? Jennifer disagrees.

“Never give up on yourself” – 

These were the words Angela Ashawasegai repeated to herself for years. They became her mantra, helping her find and build her inner strength.

Angela was removed from her mother at birth and was placed into the child welfare system. Throughout her tumultuous childhood, she had no safe place to call home. From surviving abuse and homelessness, Angela emerged as her hero, crediting her survival to education, spirituality, and art.

In a landscape where barriers often overshadow opportunities…

Mary Yazdani is curious about impactful results.

Drawing insights from those who have successfully carved paths before her, she studied their strategies and implemented the advice that worked. At the age of 32, she started a new life in Canada with her family. Leveraging her expertise and resourcefulness in navigating unfamiliar terrain, she established a business aimed at propelling others.