How to Build an Intentional Personal Brand with Reagan Bradley

Listen to the episode on Spotify / iTunes / Castbox / Stitcher / Google Podcasts

Listen to the episode on Spotify / iTunes / Castbox / Stitcher / Google Podcasts

Reagan Bradley is a brand strategist who helps businesses connect with their customers through the power of thoughtful storytelling. Her brand strategies help people market authentically online, so they can do more of what they love.

Reagan has five years of agency experience. She’s also built brands and websites for clients in the cannabis, professional education, cybersecurity, and creative industries. She is passionate about community building. In the past, Reagan founded Women Who Weed — a leadership community for pro-cannabis women. And she also helped grow Local Talks to one of most sought out professional development events for entrepreneurs in Ottawa.

As a recent Ottawa transplant living in Vancouver, Reagan spends her weekends exploring mountains and rollerblading up and down the seawall. You can follow her adventures on Instagram.

This episode is for you if:

• You are looking for a simple 4-step process to articulate and visualize your personal brand

• You want to realize the opportunities that are available globally when you step into your purpose

• You want to build an intentional personal brand that can elevate your reputation and credibility

• You struggle with storytelling online and want to embrace creating that is natural and aligned with who you are

Looking for something specific? 

• [5:00] How Reagan got started with her side hustles, community building and entered the field of marketing

• [5:24] Misconception that you need to run a business full-time to be entrepreneurial

• [6:30] The many tough business lessons that Reagan learned while building a pro cannabis community for women

• [9:00] What is personal branding and why it is more than just creating an aesthetic online

• [10:20] Why Reagan’s personality allowed her to transition and evolve her personal brand online

• [11:00] The difference between personal branding and thought leadership

• [12:33] Reagan’s thoughts on creating content, influencers, brand partnerships

• [13:36] How to build a loyal audience online by being consistent and prioritize providing value

• [16:38] Personal branding does NOT equal content creation, personal branding is “about how you position yourself the way that you want to be perceived so that you can open up doors and networking opportunities in the area that you want to grow”

• [17:00] Reagan’s 4 step process for building a personal brand: Reflect, Research, Refine and Release

• [24:10] The difference between brand heroes, brand competition, brand inspiration, and brand aspiration

• [30:25] Don’t let your brand identity prevent you from getting starting

• [36:30] Practically Reagan’s process for creating content, how much time she allocates, her creation and writing system

• [40:00] Documenting your own journey and process online in a way that is true to you

• [43:45] How Reagan leveled with her audience and gave herself the permission to just share the content that she wanted to share

• [45:29] What have you learned by doing things in your own way

People and Resources Mentioned in This Episode

1. Think Like a Monk by Jay Shetty

2. Brand strategists Phil Pallen and Lauren Moore

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Connect with Reagan

• Instagram: @itsreaganbradley

Connect with Naomi

• Website: naomihaile.com

• Instagram: @naomiahaile

• Twitter: @naomiathaile

• LinkedIn: Naomi Haile